The digitalisation of financial services is reshaping the entire insurance value chain, right from how products are designed and priced to how they are distributed, serviced and claimed. In non-life insurance, digital channels are gaining prominence globally and across the EU. Consumers increasingly rely on websites, apps, comparison platforms and embedded insurance options, particularly as these tools become embedded in broader digital ecosystems (e.g. banking apps, travel booking platforms, mobility services, e-commerce).
This study aims to deliver a robust, evidence-based analysis of how non-life insurance products are being distributed digitally in Spain. The broader goal is to offer insights that can shape supervisory strategies and support better policy decisions; ones grounded in actual market practices and emerging trends. The study is organised around four core objectives (i) conduct a comprehensive mapping of how non-life insurance products are being sold through digital channels in Spain covering the entire consumer journey (ii) assessing market maturity and benchmark it against Italy and the Netherlands (iii) include three to five detailed business case analyses including a comparison website, a bancassurance provider and an insurance company (iv) examine both regulatory and commercial barriers that may be limiting the growth of user-friendly, fully digital sales models in Spain.
This project is led by VVA.
