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Incentivising new circular economy business models


Incentivising new circular economy business models


Circular economy features as a key priority in the European Green Deal, which  reflects the commitment of President von der Leyen’s Commission to address the climate and environmental crisis. In March 2020, the European Commission published a new Circular Economy Action Plan as a part of the Green Deal, including actions on product policies, eco-design, empowering consumers and use of digital technologies among others. Circular economy is also expected to play a role in the EU recovery process as member states will need to prepare national recovery and resilience plans with a focus strongly on investments supporting the green transition.


Drawing amongst others on the results of CIRC4Life, which implements circular economy business models in different value chains, this event aims to present examples of circular business models, discuss barriers and enablers, and importantly the role the new Circular Economy Action Plan can play in accelerating towards a circular transition.


This webinar is the first in a series of two. The second will take place on 20 October (see event page here).


The project


CIRC4Life – “A circular economy approach for lifecycles of products and services” – is an international collaborative innovation project supported by the European Commission’s H2020 Circular Economy programme. The project consortium consists of 17 partners across 8 EU countries. 

Speakers list
Paola Migliorini,

Deputy Head of Unit, DG Environment, European Commission

Vasileios Rizos,

Research Fellow & Head of Sustainable Resources and Circular Economy, CEPS

Daizhong Su,

Coordinator of CIRC4Life, Nottingham Trent University

Francesca Poggiali,

Public Policy Director Europe, GS1 Global Office

Ming Ma,

Principle Design Engineer, Kosnic

William Clark,

Bioeconomy Policy Analyst, Zero Waste Scotland