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How to encourage consumer engagement in the circular economy?


How to encourage consumer engagement in the circular economy?


Circular economy features as a key priority in the European Green Deal and is also expected to play a role in the EU recovery process. Empowering consumers is one of the key priorities of the new Circular Economy Action Plan, which includes various actions to enhance the participation of consumers in the circular economy.

Consumer buy-in is key to unlocking the potential of circular approaches, so how can we encourage consumers to engage in the circular economy? Drawing amongst others on the results of CIRC4Life, which implements circular economy business models in different value chains, this event aims to present examples of circular business models and discuss how to engage consumers in circular practices.

This webinar is the second in a series of two. The first takes place on 14 October (see event page here).


The project


CIRC4Life – “A circular economy approach for lifecycles of products and services” – is an international collaborative innovation project supported by the European Commission’s H2020 Circular Economy programme. The project consortium consists of 17 partners across 8 EU countries 

Speakers list
Julia Nevmerzhitskaya, (moderator)

Senior Lecturer, Research, Development and Innovation, Laurea University of Applied Sciences

Ángel Rodríguez Pérez

Manager, Consorcio Valencia Interior

Evaristo García

Project Manager, Recyclia

Olalla Michelena

Director EU Delegation, Make Mothers Matter

Vasileios Rizos,

Research Fellow & Head of Sustainable Resources and Circular Economy, CEPS