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Upgrading the EU-Mexico Free Trade Agreement

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Event Agenda

Mexico is a rapidly developing economy, having successfully implemented many deep reforms and opened up its economy via its memberships of the WTO, NAFTA, APEC and the FTA with the EU. Mexico is also one of the 12 countries negotiating the Trans-Pacific Partnership (TPP) in the Asia-Pacific region. For these reasons alone, the current FTA with the EU is becoming outdated and needs to be reviewed, deepened and widened in scope. With TTIP negotiations in progress for two years now, Mexico should not be left out as it is bound to be affected. An upgrade of the EU-Mexico FTA is likely to benefit both partners and also represents a clear manifestation of the eventual openness of TTIP.

The BBVA-CEPS conference will explore the opportunities and issues of such a deeper and wider FTA with speakers at the highest level from both sides. Also, the results of a study on the potential benefits of an upgrade to the agreement and various options will be presented.


Registration & Coffee from 09.15.  Meeting from 09.45 to 13.15 followed by a light lunch.

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Discussants &

Below is our list of speakers and discussants.

Karel Lannoo Karel Lannoo

Karel Lannoo

Chief Executive Officer

Speakers list
Cecilia Malmström

Commissioner for Trade, European Commission

Ildefonso Guajardo

Secretary of Economy, Mexico

Sorin Moisă

MEP, Member INTA, European Parliament

H.E. Juan José Gómez Camacho

Ambassador of Mexico to the EU, Kingdom of Belgium and Grand Duchy of Luxembourg

Jacques Pelkmans

Senior Research Fellow, CEPS

Carlos Serrano Herrera

Chief Economist, BBVA, Mexico

Javier Arias Marin

Head of the Representative to the EU, BBVA

Jean-Luc Demarty

Director General DG Trade, European Commission

Francisco de Rosenzweig

Under-Secretary for Foreign Trade, Mexico’s Ministry of the Economy

Jaime Zabludovsky Kuper

President, COMEXI

Enrique Medina

Chief Policy Officer, Telefónica

Manuel Balmaseda

Chief Economist, CEMEX

Luis Robles

Chairman, BBVA Bancomer, Mexico

Thomas Karig

Vice-President Corporate Relations, Volkswagen de México

Kieran Simpson

Global Public Affairs Manager, Heineken

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Event Details

Upgrading the EU-Mexico Free Trade Agreement

Event Address

CEPS Conference Room
Place du Congrès 1 - 1000 Brussels
Event Date

Day 1 - Monday
Diana Musteata Diana Musteata
Diana Musteata
+32 (0)2 229 39 34
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Participation in this event is free of charge.

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