Conference is over


CEPS Conference room
Place du Congrès 1 - 1000 Brussels

Participation in this event is exceptionally free of charge. A light lunch will be served from 13.00 onwards.



Beyond the Hype. Leveraging digital transformation for value chain integrity


CEPS, in cooperation with MSL Group is organizing a seminar hosted by Atos on the business challenges and opportunities emerging from new technology experiences that enable the protection of supply chains while helping to combat counterfeiters.

Fake goods and food frauds are an increasing economic, health and security threat in many OECD countries, often affecting the safety of consumers or at least their trust.
Industry experts, EU and OECD representatives will share the results of ongoing practical business cases and the policy initiatives foreseen to boost the digitalisation of end-to-end supply chain traceability and security. This seminar will address the following themes:

• Tested opportunities and limits of distributed-ledger technologies to improve traceability and authentication throughout the supply and value chain.
• Governance structures, technical and regulatory requirements for enhancing digitalisation of traceability and authentication.
• Cross-border international initiatives to foster cooperation among brand owners, logistic and trade platforms, retailers, technology providers and public authorities.

Please click here for full agenda

Participation in this event is exceptionally free of charge. A light lunch will be served from 13.00 onwards.

Registration and coffee from 09.30 – Meeting from 10.00 to 13.00

Leonardo Sforza

Managing Director, Public Affairs Practice Leader - EMEA, MSL Group

Speakers list
Andrea Renda

Senior Research Fellow, Head of Global Governance, Regulation, Innovation and Digital Economy, CEPS

Nicolas Kozakiewicz

Head of R&D and Innovation, Worldline, Member of Atos Scientific Committee

Louis de Bruin

IBM Blockchain leader, Europe

Juri Mattlia

Researcher, The Research Institute of the Finnish Economy

Wolfgang Graether

Fraunhofer Institute for Applied Information Technology FIT

Joachim Schwerin

Chief Economist, DG GROW, European Commission