Since the launch of the Lisbon strategy in 2000, innovation has been regarded by EU policy-makers as key to long-term growth and a number of initiatives have been developed over the past decade. In light of profound social and economic shifts that have taken place in the meantime, however, it is now time to take a fresh look at a dynamic and renewed policy to drive innovation. This report, undertaken jointly with Ernst and Young, focuses on EU innovation initiatives and identifies changes that would lead to more responsive and dynamic innovation policy. The report asks what would such a policy look like and what needs to be changed for policy to be more effective and create growth.